Risteárd McSweeney

Head of PR & Marketing

 

Risteárd leads the 360 team of talented PR & Marketing professionals. Whether initiating campaigns with Red Bull gaming, managing partnerships with Marvel’s X-Men brand, or working closely with metal legends Iron Maiden, he has demonstrated a talent for successful brand building over many years. Risteárd brings unique marketing experience which encompasses media, channel and branding knowledge in both IT and Consumer Electronics segments, for clients such as Toshiba. He is responsible for implementing marketing strategies to influence the business of clients, such as meeting revenue-driven goals, adapting to the digital transformation, increasing brand awareness with both channel and media, creating strategies for B2C and B2B, retail and etail, local and international, and more.